Media.
The latest coverage of Unlock Potential.
Black Enterprise: This Black Woman CEO is Working to Fix the Prison System
Black Enterprise profiled Persevere CEO Alissa Malone, highlighting her work on initiatives like Unlock Potential to prevent incarceration.
TriplePundit: This Nonprofit Provides Tech Training to Incarcerated People So They Have a Better Shot at a Job When They're Released
TriplePundit highlighted the work of Unlock Potential partner Persevere and how the organization is using job training to support justice-impacted individuals, both before and after incarceration.
Project Management Institute: Unlock Potential Named Top 10 Most Influential Project for Diversity, Equity, and Inclusion
Unlock Potential was named a Top 10 Most Influential Project for Diversity, Equity, and Inclusion by Project Management Institute, recognizing the program’s impact on preventing incarceration and supporting racial equity.
Yahoo! Life: Greyston Bakery Joins Groundbreaking Walmart-Funded Employment Program As It Announces Locations and Partners
Greyston Bakery is the newest company joining Unlock Potential, as the program moves into its pilot phase and announces new locations for the first round of hiring.
The Washington Informer: Delta Participates in the 51st Annual Legislative Conference of the Congressional Black Caucus Foundation
RBIJ’s Ashley Furst joined Delta Air Lines for a panel at the Congressional Black Caucus Legislative Forum on how corporate partnerships, including the RBIJ-led Unlock Potential, can help drive racial equity and create meaningful career opportunities.
Workology Podcast: Tapping Into the Existing Potential of Young People for Social Justice With Dr Marvin Carr and Tiesa Leggett
RBIJ and Walmart’s Dr. Marvin Carr joined the Workology podcast to discuss how creating meaningful career opportunities for young adults can support companies and build the talent pipeline.
Yahoo! Finance: First Look at the 3BL Forum's Main Stage
RBIJ will speak at 3BL Media’s Brands Taking Stands forum in New York City on how companies can use programs like Unlock Potential to drive equity and inclusive change.
Yahoo! Finance: Sam’s Club joins Walmart-funded youth hiring program to prevent the cycle of incarceration
Sam’s Club is the newest business joining Unlock Potential, to create meaningful career opportunities for youth most at-risk of incarceration.
Dot Comm Awards: Unlock Potential
RBIJ received a Dot Comm Gold Award for Earned Media for Unlock Potential.
Triple Pundit: Youth Can Have That Chance If We Can Unlock Potential — All Potential
Unlock Potential is creating meaningful opportunities for the young adults most likely to be denied them, with the help of some of the country’s biggest corporations, writes Triple Pundit’s Gloria Johns.
RecruitingDaily: How Employers Can Use Hiring To Disrupt The Prison Pipeline With Dr. Marvin Carr And Tiesa Leggett
RBIJ’s Tiesa Leggett and Walmart.org’s Dr. Marvin Carr spoke with the RecruitingDaily podcast about how Unlock Potential can help business disrupt the prison pipeline.
Triple Pundit: How One Brand Continues to Get Social Responsibility Right
Triple Pundit’s Gloria Johns highlights how Ben & Jerry’s engagement in corporate social responsibility — including their involvement with Unlock Potential — is a model for the business community.
Axios: Juneteenth is at risk of losing its meaning
Unlock Potential is an example of how businesses can act on their commitments to expand racial equity and prevent incarceration, writes Russell Contreras for Axios.
SHRM: New Program for At-Risk Youth Hopes to Close the Workplace Racial Equity Gap
To honor Juneteenth, companies can take action to address racial equity in the workplace, writes SHRM’s Sarah Dolezal.
Inc.: Here's How Ben & Jerry's and Delta Air Lines Are Fighting Racial Inequity at Its Source
Unlock Potential can help tackle racial inequity and the root causes of mass incarceration, writes Inc.’s Marcel Schwantes.
Yahoo! News: American Family Insurance and Delta Air Lines join racial equity focused youth hiring program to prevent incarceration
American Family Insurance and Delta Air Lines are the two newest businesses participating in Unlock Potential.
Essence: How Ben & Jerry's Aims To Help Prevent Youth Incarceration With New Collaboration
Unlock Potential is a critical step towards using hiring to advance racial equity, writes Essence’s Jasmine Browley.
The Beat at 12 (NBC Texas): Ben & Jerry’s Joins Unlock Potential
The Beat at 12, a Texas NBC affiliate, featured a segment on Ben & Jerry’s participation in Unlock Potential.
Black Enterprise: Ben & Jerry’s Joins New Hiring Program for At-Risk Youth to Prevent Incarceration
Through Unlock Potential, Ben & Jerry’s is using its hiring practices to tackle racial inequities.
Forbes: Want To Hire Youth At-Risk Of Incarceration? Learn From Ben & Jerry’s.
Ali Shahbaz highlights how Ben & Jerry’s is using Unlock Potential to disrupt the prison pipeline for at-risk youth.
The Drum: Ben & Jerry’s aims to mitigate poverty-to-prison pipeline with new hiring program
The Drum’s Kendra Clark explains how Unlock Potential will create meaningful opportunities for youth who are likely to end up in the justice system.
Industry Europe: New Ben & Jerry's hiring scheme to keep youngsters out of jail
Ash Jones writes for Industry Europe about the role of Unlock Potential and intentional hiring programs in preventing incarceration.
MediaPost: Ben & Jerry's Expands Mission to Help Hire At-Risk Kids
Ben & Jerry’s new intentional hiring program can help solve the labor shortage facing the restaurant industry, writes MediaPost’s Sarah Mahoney.
Dairy Processing: Ben & Jerry's working to hire at-risk young people
Benton Smith covers Ben & Jerry’s participation in Unlock Potential.
Associated Press: Ben & Jerry's Joins New Hiring Program for At-Risk Youth to Prevent Incarceration
Ben & Jerry’s announces their participation in Unlock Potential and how they will use intentional hiring to prevent incarceration.
Fast Company: Employers like Ben & Jerry’s must help create real first chances to prevent incarceration
Ben & Jerry’s CEO Matthew McCarthy and RBIJ CEO Celia Ouellette outline the critical importance of meaningful career opportunities to prevent incarceration.
Triple Pundit: Unlocking the Potential of Youth Otherwise at Risk of Becoming Trapped in the Criminal Justice System
Triple Pundit’s Gloria Johns explains how Unlock Potential can help support the 4 million disconnected youth across the United States through meaningful career paths.
Yahoo! Finance: RBIJ Launches Program to Deflect At-Risk Youth From Criminal Justice Involvement Through New 1st Chance Hiring Network - With Support From Walmart
At SXSW, RBIJ launched Unlock Potential alongside Persevere, with support from the Walmart.org Center for Racial Equity.
Bloomberg TV: The Justice-Impacted Workforce
RBIJ Founder Celia Ouellette joined Galaxy Digital CEO Mike Novogratz to discuss how Unlock Potential can support workforce development and opportunity before individuals become justice-involved.
Meet our partner.
Unlock Potential is a partnership between RBIJ and Persevere, a nonprofit whose mission is to empower justice-involved men and women and individuals at risk for justice involvement to succeed as productive members of society. Watch the video to learn more about their work.